Santiago Penuela
Marketing × AI × Startups
I help startups acquire customers and build brands. Currently exploring how AI is reshaping marketing—and building tools to make it easier.
What I Do
I've spent 10+ years helping startups and scale-ups go to market—most recently at WeWork, Delphi, and The Assemblage. I translate complex product ideas into clear narratives that resonate with customers and drive adoption.
These days, I'm fascinated by how AI is changing the marketing playbook. I'm building tools, writing about it, and helping founders figure out how to use it without the hype.
What I'm Building
The Pixel AI
A blog exploring AI applications in marketing—curated tools, strategies, and insights for digital marketers navigating the AI revolution.
Marketing Strategy Newsletter
Demystifying marketing ideas to help startups win. Regular insights on growth, positioning, and go-to-market strategy.
Realty Marketing Pro
Plug-and-play marketing solutions for real estate professionals. Making professional marketing accessible and affordable.
SaaS Marketing Playbook
100+ actionable marketing tactics for founders and solopreneurs. A comprehensive guide to growing your SaaS business.
Custom GPTs I've Built
AI assistants I've created to help with specific marketing and writing tasks:
Background
Most recently, I led digital GTM at WeWork across 39+ markets, defining positioning and launch narratives for their subscription platform.
Before that, I built product marketing from the ground up at early-stage startups like Delphi and The Assemblage—where I drove PlayAkasha to 25k users and ~1,700 DAUs in 90 days.
I'm based in Lexington, KY and open to remote opportunities.